The Offspring of the Greatest Copywriter Whoever Lived
Shares His Email Copywriting Strategies…for The Second Time!
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Gary Halbert Coat of Arms Ad Breakdown (The Most Successful Salesletter of All Time)
Sorry I missed this. The first one was great! Let us know when the replay will be up.
It’s up! 😉
Session 2 with Bond Halbert is over and I can promise that not a stone was left unturned. Wow, did Bond ever rip into some copy tonight! I couldn’t write fast enough so praise God these are recorded. I “belong” to a number of other guru’s sites but ONLY Jason Henderson delivers the real, relevant content. I cannot stress enough how many nuggets we got today. Jason, thanks for delivering way more than we expected.
OMG Listen to this SUBJ: “Until Now, You Thought Legal Advice Was Too Expensive …” (or “cost to much” or “out of reach” or “unaffordable”, etc.), feels like a big opener to me 🙂
I have a project to hit a 300K list of resume’ leads (not opportunity seekers) for a new skincare MLM play. Is the AIDA format still the way to go? The purpose will be to sell them the click which takes them to a company presentation video on a landing page.
When we’re saying first line, do you mean the $300 line or the line after salutation?
Should we break all paragraphs into one and two sentence blocks? I see a lot of IM folks do this. My last email, the one I submitted earlier, is done that way. So far today, abysmal open rates. I’m hoping it’s just the holiday week.
those teeny, tiny blocks, ken? you don’t have to do that. but I would try and make sentences and paragraphs short as possible and not try and cram 4 thoughts into a single, large paragraph…
Since Bond Session 1, I completely rewrote my email and subject line. I felt like I followed close the A-I-D-A format and would love for you or Bond to take a quick glance. My open rates this week have not been so good but since I send to business owners, I’m thinking the holiday is at play here. Thanks and I’ll have more questions in a bit.
Let me just say that the “Obamacare” subject line really got my unsubscribes going. I won’t be using that one again!!!