Bond Halbert

The Offspring of the Greatest Copywriter Whoever Lived Shares His Email Copywriting Strategies

This is almost a four hour interview broken up into four, one-hour sessions.

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Gary Halbert Coat of Arms Ad Breakdown (The Most Successful Salesletter of All Time)

15 thoughts on “Bond Halbert”

  2. Bruce Eichelberger

    I’m speechless. Well, almost…

    Just listened to 3 1/2 hours of some of the best email copywriting / marketing information I’ve ever heard. This call alone could have been a high-priced separate course.

    Massive value. Will be reviewing this again over and over.

    Thanks Jason & Bond!

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  3. Jamie Spear

    Wow Thanks you guys! I just got back form lunch you were 2 hours in to the call when I left now I am back 2 hours later and you are still going! incredible!

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  5. Sanjiv Gurram

    Hey Big Bunny,

    I only caught the last part of the webinar and let me tell you – just that 15 minutes of the webinar with Bond Halbert was worth the ENTIRE investment to the Gold Membership!

    Thanks so much for having amazing people on the exclusive webinars!

    Sanjiv

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  7. Ken

    It boggles my mind just how much content we have received tonight. Bond Halbert and Jason crushed this training. I can only imagine how much this content would have cost out in the ugly real world. Thank goodness Jason has us covered here at ERW. No kidding but I think my brain hurts. I am not even sure where to begin crafting my new messaging. Thanks Jason for being the guy out here who really delivers the “real” content. Wow is all I can say.

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  9. Ken

    This is a relevant subject line to my list. Which of these is best? Is drama OK?

    “How will Obamacare affect your business?”

    “Do you want to know how Obamacare will affect your business?”

    “Does Obamacare affect you?”

    Obamacare is the street term while Affordable Care Act is the politically correct name.

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  11. Ken

    What is it we want to make them feel then? Traditionally its been a F.U.D. approach for a lot of products (Fear, Uncertainty, and Doubt), or “sense of loss”, etc.

    Is this what you’re talking about?

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  12. Ken

    I market to small business owners and with the news today regarding healthcare, there is huge uncertainty now in that segment. To what level can I go to get their attention? I don’t want to be an alarmist but I want my subject line/body to clearly address a sense of urgency regarding my service (affordable legal services for small business).

    Any where from “THE SKY IS FALLING, EVERYONE RUN FOR YOUR LIVES!!!!”

    to

    “NOTHING TO SEE HERE, EVERYONE MOVE ALONG”

    I’m confident I can take advantage of this window when everyone is scratching their heads wondering what it all means.

    Ken

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  13. Joe Martin

    What recommended follow up email sequence timeframe do you recommend sending to a prospect after opt-in? Does this vary depending on what the opt-in was for?

    Is there a tested standard that typically works best and prevents unsubscribes, other than being boring and providing no value.

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    1. Big Rabbit Post author

      hey joe. sometimes, it very well depends on the expectations you set within the optin sequence. there is no standard. I’ve done daily, every other day, twice a week, etc. For myself, I prefer daily or three times a week minimum.

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  14. Jamie Spear

    Hi Bond,

    Thanks so much Big Jason & Bond for making this call possible today!

    When is short copy better than long copy in solo ads? Is short copy better than long copy in general to get clicks? Does the price affect this? if so how please..?

    Also If you wanna answer this too.. When creating subject lines I am aware of the formula “How to get/do X in X amount of time”

    Do you have any other effective formulas for writing killer headlines that get smoking open rates?

    Many thanks

    Jamie Spear
    (New Zealand)

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