Bond Halbert Part II

The Offspring of the Greatest Copywriter Whoever Lived
Shares His Email Copywriting Strategies…for The Second Time!

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Gary Halbert Coat of Arms Ad Breakdown (The Most Successful Salesletter of All Time)

13 thoughts on “Bond Halbert Part II”

  3. Ken

    Session 2 with Bond Halbert is over and I can promise that not a stone was left unturned. Wow, did Bond ever rip into some copy tonight! I couldn’t write fast enough so praise God these are recorded. I “belong” to a number of other guru’s sites but ONLY Jason Henderson delivers the real, relevant content. I cannot stress enough how many nuggets we got today. Jason, thanks for delivering way more than we expected.

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  4. Ken

    OMG Listen to this SUBJ: “Until Now, You Thought Legal Advice Was Too Expensive …” (or “cost to much” or “out of reach” or “unaffordable”, etc.), feels like a big opener to me 🙂

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  5. Ken

    I have a project to hit a 300K list of resume’ leads (not opportunity seekers) for a new skincare MLM play. Is the AIDA format still the way to go? The purpose will be to sell them the click which takes them to a company presentation video on a landing page.

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  7. Ken

    Should we break all paragraphs into one and two sentence blocks? I see a lot of IM folks do this. My last email, the one I submitted earlier, is done that way. So far today, abysmal open rates. I’m hoping it’s just the holiday week.

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    1. Big Rabbit Post author

      those teeny, tiny blocks, ken? you don’t have to do that. but I would try and make sentences and paragraphs short as possible and not try and cram 4 thoughts into a single, large paragraph…

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  8. Ken

    Since Bond Session 1, I completely rewrote my email and subject line. I felt like I followed close the A-I-D-A format and would love for you or Bond to take a quick glance. My open rates this week have not been so good but since I send to business owners, I’m thinking the holiday is at play here. Thanks and I’ll have more questions in a bit.

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